WRTO Malaysia
The World Research Travel Organization (WRTO) Malaysia Chapter is part of a global movement that unites researchers, educators, and travelers in promoting responsible travel. Through the sharing of knowledge and research, WRTO empowers travelers to cultivate a global travel culture that protects, conserves, and sustains Mother Nature — our beloved Earth. This collective effort also seeks to connect people from all nations, fostering peace, understanding, and harmony among all citizens of the world.
Programs including conferences, cultural exchange initiatives, and experiential training organized by WRTO Malaysia extend learning beyond the classroom, offering participants valuable real-world exposure and enriching experiences through shared journeys.
Programs & Initiatives
Exploring And Sharing Through Travel
Research Travel Expenditions
Academic and cultural
journeys designed to
collect data, exchange
ideas, and engage with
local communities.
Educational Collaborations
Partnerships with
colleges and universities
to embed experiential
travel into learning.
Youth Exchange Programs
Inspiring the next
generation of research
travelers to lead with
curiosity and
compassion.
Global Travel Economic Impact 2024
Travel and tourism in 2024 saw a record-breaking economic performance, fully recovering from the pandemic with strong growth in both international arrivals and spending.
Source : WTTC (World Travel & Tourism Council)
TRILLION
US$
0
Global GDP
Travel & Tourism's contribution to global GDP totalled US$ 10.9 trillion, represented 10% of the global economy.
JOBS
0
Million
Employment
In 2024, Travel & Tourism sector supported a total of 357 million jobs globally, which is approximately 1 in 10 jobs.
SPENDING
+
0
%
Travelling Spending
Spending by international visitors increased 11.6% annually to reach US$ 1.9 trillion.
WRTO Brief
The World Research Travel Organization (WRTO) is a non-profit institution founded in 2014 in Canada. Formerly known as the World Geotourism Organization, it was renamed in May 2019 and established its headquarters in Leshan, China, in September of the same year.
Guided by the philosophy of “Knows More, Travels Far.” WRTO is dedicated to building a global platform for research and educational travel. Its mission is to promote the development of industry standards, foster cross-cultural exchange, and encourage sustainable growth in the field of research travel.
The organization’s presidium comprises scholars and industry leaders from five continents, with Franz Wolfgang Eder currently serving as the chairman.
The research travel we promote is a form of inquiry-based learning, involving deep exploration of the world through both understanding and practice. It's distinct from traditional study or educational tours. Travel is a form of cultivation while Research Travel is an exploratory cultivation where it concerns lifelong practice.
World Research Travel Organization – WRTO
Past & Upcoming Events
Upcoming Events
Official Launching of ZhouZhuang, China Tourism Promotion in Malaysia
Official Launching of ZhouZhuang, China Tourism Promotion in Malaysia
Collaboration of WRTO Malaysia, BMC Travel and Zhouzhuang Tourism Promotion Board.
Date: 20 July 2026
Venue: Intercontinental Hotel, Kuala Lumpur
Guests of Royal Highnesses: HRH The Raja Muda of Perlis and HRH The Raja Puan Muda of Perlis.
Programs:
- Strategic Dialogue and Round Table Discussions
- Signing of MOU
ASEAN-China Regional Cooperation & Development Forum 2026 (ACCD’26)
ASEAN-China Regional Cooperation & Development Forum 2026 (ACCD’26)
Date : 2-5 November 2026
Venue : Universiti Kebangsaan Malaysia (UKM), Bangi, Selangor.
Theme : Cross-Border Synergy for a Better Future
Organizers:
World Research Travel Organization (WRTO) Malaysia, &
Malaysia-China Higher Education Exchange Association (PPTMC)
Co-Organizers:
National University of Malaysia (UKM)
Institute of Visual Informatics (IV-UKM)
Harbin Normal University (HNU)
The ACCD’26 is a five-day (2 – 5 November 2026) ASEAN–China platform that strengthens China–Malaysia cooperation in Education, Technology, Trade & Halal Food, Tourism & Culture, and Regional Cooperation.
The program includes forums, research presentations, exhibitions, business matching, Malaysia and China trade policies, industry and cultural visits, bringing together government, universities, and industry to promote academic exchange, business partnerships, regional development, and long-term collaboration.
Themes And Tracks of ACCD’26
- Technology, AI, IT & Education Cooperation;
- Tourism & Culture;
- JAKIM & Halal Food Industry;
- Cross-border Trading & Business Cooperation
