Zhouzhuang Ancient Town Strengthens Ties with Malaysia, Launches Tourism and Cultural Cooperation Initiatives
Zhouzhuang Ancient Town Strengthens Ties with Malaysia, Launches Tourism and Cultural Cooperation Initiatives Strategic partnership aims to boost bilateral tourism, academic research, and heritage conservation Kuala Lumpur, Malaysia – 20 July 2026 In a significant step to enhance bilateral tourism and cultural exchange, China’s prestigious 5A-rated Zhouzhuang Ancient Town officially launched its tourism promotion in Malaysia today. The event, held at the InterContinental Kuala Lumpur, marks a strategic effort to deepen the Malaysia-China tourism market and foster long-term collaboration in cultural heritage and sustainable travel. The launch ceremony was graced by His Royal Highness the Raja Muda of Perlis, Tuanku Syed Faizuddin Putra Jamalullail, and Her Royal Highness the Raja Puan Muda of Perlis, Tuanku Dr. Hajah Lailatul Shahreen Akashah Khalil. Their Royal Highnesses witnessed the signing of eight Memoranda of Understanding (MoUs) between the Zhouzhuang delegation, represented by Kunshan Water Town Zhouzhuang Cultural Tourism Development Group Co. Ltd., and key Malaysian stakeholders. The partnerships, facilitated by BMC Travel Sdn Bhd and the World Research Travel Organization (WRTO) Malaysia, aim to promote destination marketing, academic research, and cultural exchange. Among the signatories were WRTO Malaysia, BMC Travel, Redberry Media, and several local travel agencies, including WorldTravellers DMC and Malaysian Harmony Tour and Travel. Zhouzhuang Ancient Town Strengthens Ties with Malaysia, Launches Tourism and Cultural Cooperation Initiatives Kuala Lumpur, Malaysia – 20 July 2026 Strategic partnership aims to boost bilateral tourism, academic research, and heritage conservation A Shared Vision for Sustainable Tourism WRTO Malaysia’s President, Tan Sri Dato’ Sri Dr. Ng Yen Yen, emphasized the role of tourism as a bridge for cultural understanding and sustainable development. In a speech read by WRTO Malaysia’s Deputy President, Datuk Rashidi, she stated, “Tourism is not only a vital driver of economic growth but also a bridge for cultural exchange, people-to-people connectivity, and sustainable development.” She highlighted the importance of responsible tourism that respects the environment, protects cultural heritage, and supports local communities for future generations. Ye Xin, General Manager of Kunshan Water Town Zhouzhuang Cultural Tourism Development Group, expressed his optimism about the partnership. “Malaysia’s thriving tourism industry and abundant outbound travel market make it a key overseas market for Zhouzhuang,” he said. “This promotion event aims to build a platform for two-way exchange and cooperation, facilitating the flow of visitors between our regions and promoting the sharing of cultural tourism resources.” Focus on Academic and Heritage Collaboration A key highlight of the collaboration is the focus on academic research. Through the MoUs, WRTO Malaysia will partner with eight Malaysian universities to conduct joint studies with Zhouzhuang. Research areas will include sustainable tourism development, cultural heritage protection, smart tourism, and visitor behavior analysis. This initiative aims to transform academic findings into practical solutions that benefit the tourism industries of both nations. Melaka Seeks Partnership to Build on Historical Ties In a related development, Melaka has expressed a strong interest in forging its own partnership with Zhouzhuang. Datuk Lim Ban Hong, the Special Adviser on Investment and China Affairs to the Melaka Chief Minister, noted the “tremendous potential” for cooperation. He highlighted the historical connection between the two destinations dating back to the era of Admiral Cheng Ho’s voyages and suggested that both cities could exchange expertise in river tourism and heritage conservation. About Zhouzhuang Known as “China’s No. 1 Water Town,” Zhouzhuang is located in Kunshan, Jiangsu Province. With a history spanning over 900 years, it is celebrated for its well-preserved canals, stone bridges, and traditional architecture from the Ming and Qing dynasties. The town has successfully integrated its intangible cultural heritage, such as Kunqu opera and folk customs, into the visitor experience.
WRTO Malaysia Advances SDG Initiatives in Meeting with Mangrove Experts
WRTO Malaysia Advances SDG Initiatives in Meeting with Mangrove Experts Strategic Dialogue Explores Collaboration on Conservation, Education, and International Cooperation Kuala Lumpur, Malaysia – 4 August 2026 The World Research Travel Organization (WRTO) Malaysia recently held a productive meeting with two esteemed mangrove experts, Prof. Dr. Aldrie and Prof. Dato’ Dr. Ghazally, to explore collaborative opportunities in line with the organization’s commitment to the Sustainable Development Goals (SDGs). The session, which took place on 4 August 2026, provided a platform for meaningful dialogue on environmental conservation, research, and educational exchange. The WRTO delegation expressed its deep appreciation for the experts’ insights, leadership, and dedication to advancing sustainability and international cooperation. WRTO Malaysia Advances SDG Initiatives in Meeting with Mangrove Experts Kuala Lumpur, Malaysia – 4 August 2026 Strategic Dialogue Explores Collaboration on Conservation, Education, and International Cooperation Key Areas of Collaboration Discussed During the meeting, several potential initiatives were identified to strengthen the partnership between WRTO and Prof. Dr. Aldrie, including: Advancing SDG 17 (Partnerships for the Goals)– Collaboration focused on international cooperation in mangrove conservation and environmental sustainability. ASEAN-China Regional Cooperation & Development Forum 2026 (ACCD’26)– An invitation extended to Prof. Dr. Aldrie to serve as a distinguished panel speaker at the upcoming ACCD’26, scheduled for November 2026. Matang Mangrove Project– Joint development of a conservation and research project in the Matang Mangrove Forest, with the support and patronage of His Royal Highness Sultan Nazrin Muizzuddin Shah, Sultan of Perak. This initiative aims to promote mangrove conservation, scientific research, and sustainable development. Student Tourism & Environmental Education– Collaboration with Global Link Educational Tour Sdn. Bhd. to develop mangrove learning programmes, offering meaningful environmental education and experiential learning opportunities for students from Malaysia and abroad. A Shared Vision for Sustainability The discussions were described as both pleasant and highly productive, reflecting a shared vision for environmental stewardship and educational empowerment. These initiatives are expected to contribute significantly to mangrove conservation, cross-border knowledge exchange, and the broader mission of WRTO in promoting sustainable tourism and research. WRTO Malaysia looks forward to nurturing this partnership and translating these ideas into impactful actions that benefit both the environment and future generations.
Tan Sri Dato’ Sri Dr Ng Yen Yen Receives Icon Tourism Personality of the Year 2026
Tan Sri Dato’ Sri Dr Ng Yen Yen Receives Icon Tourism Personality of the Year 2026 Former Tourism Minister Honoured for Transformative Contributions to Malaysia’s Tourism Industry Kuala Lumpur, Malaysia – 12 July 2026 The World Research Travel Organization (WRTO) Malaysia is proud to announce that its President, YBhg. Tan Sri Dato’ Sri Dr Ng Yen Yen, has been conferred the prestigious Icon Tourism Personality of the Year 2026 at the Tourism Industry Awards 2026 (TIA26). The glittering ceremony was held on the evening of 11 July 2026 at the Sunway Resort Hotel. This special recognition celebrates individuals who have demonstrated extraordinary vision, leadership, and lasting impact on Malaysia’s tourism landscape. Tan Sri Dr Ng was honoured for her illustrious career and unwavering commitment to elevating the country’s tourism sector on the global stage. Tan Sri Dato’ Sri Dr Ng Yen Yen Receives Icon Tourism Personality of the Year 2026 Kuala Lumpur, Malaysia – 12 July 2026 Former Tourism Minister Honoured for Transformative Contributions to Malaysia’s Tourism Industry A Trailblazing Career in Tourism Tan Sri Dato’ Sri Dr Ng Yen Yen is a pioneering figure in Malaysia’s tourism history. She served as: Deputy Minister of Culture, Arts and Tourism (1999–2003) Malaysia’s first female Minister of Tourism (2009–2013) Her tenure was marked by bold initiatives and visionary policies that continue to shape the industry today. Key Achievements & Legacy Malaysia Homestay Experience Programme – Under her leadership, the Ministry won the prestigious UNWTO Ulysses Award for Innovation in Public Policy and Governance (15 November 2012) for this community-based tourism initiative, which allowed tourists to experience authentic rural Malaysian life. “Fabulous Food 1 Malaysia” Campaign – A 3-month culinary promotion (October–December) that celebrated Malaysia’s rich multi-ethnic food heritage, further strengthening the nation’s reputation as a gastronomic destination. Malaysian International Shoe Festival (MISF) – Leveraging the global fame of Malaysian-born designer Jimmy Choo, this event positioned Malaysia as the “Shoe Capital of the East.” Malaysian Contemporary Arts Tourism Festival – A July–September festival that revitalized the local art scene, attracting foreign interest and investment in Malaysian contemporary art, with Kuala Lumpur ranked by CNN as the world’s 4th most popular shopping destination, after New York, Tokyo, and London. Malaysia My Second Home (MM2H) Expansion – She actively promoted and expanded this programme, encouraging long-term foreign residency and investment in Malaysia. About the Tourism Industry Awards 2026 (TIA26) Organized by the Malaysia International Tourism Development Association (MITDA) in collaboration with Santai Travel and Tourism Selangor, TIA26 serves as a premier platform to recognize excellence across the nation’s tourism ecosystem. Categories spanned hotels, travel agencies, airlines, convention centres, theme parks, shopping malls, and state tourism organizations. The event was officiated by the Deputy Minister of Tourism, Arts and Culture, YB Tuan Chiew Choon Man, on behalf of the Minister, and was also attended by the Chief Minister of Selangor, Dato’ Seri Amirudin Shari. The evaluation process was chaired by Datuk Rashidi Hasbullah, alongside panel members Dato’ Dr Mohmed Razip Hasim and Rohizam Md Yusoff, ensuring a transparent and rigorous assessment. In her keynote address, Dato’ Noor Zaleha, representing the organizers, emphasized the philosophy of “Everything Under the Sun is All About Tourism”, highlighting that the awards recognize not just destinations but every contributor to the tourist experience. WRTO Malaysia Congratulates Its President On behalf of all members, WRTO Malaysia extends its heartfelt congratulations to Tan Sri Dato’ Sri Dr Ng Yen Yen for this well-deserved honour. Her visionary leadership continues to inspire the organization’s mission of advancing research, education, and sustainable tourism development.
WRTO Malaysia 6 th AGM & Election of Office Bearers
WRTO Malaysia 6th AGM & Election of Office Bearers A Hybrid Gathering Marks a New Chapter for WRTO Malaysia Kuala Lumpur, Malaysia – 12 July 2026 The World Research Travel Organization (WRTO) Malaysia successfully convened its 6th Annual General Meeting (AGM) on 11 July 2026. The event was held in a hybrid format, allowing for maximum participation, with members gathering physically at De Moccis Boutique Hotel and virtually via Zoom.The AGM was attended by 18 out of the 21 total members, reflecting strong engagement and commitment to the organization’s vision. WRTO Malaysia 6th AGM & Election of Office Bearers Kuala Lumpur, Malaysia – 12 July 2026 A Hybrid Gathering Marks a New Chapter for WRTO Malaysia Election of Office Bearers (2026-2028)In accordance with the WRTO Malaysia Constitution, the AGM was presided over by the appointed Speaker, YBhg. Dato’ Hoh Hee Lee, who facilitated the proceedings. The meeting also received the audited accounts from the Internal Auditor, Ms Wong Yin Ein, as per constitutional requirements. The following members were duly elected to the WRTO Malaysia ExecutiveCommittee for the 2026–2028 term: President: YBhg. Tan Sri Dato’ Sri Dr Ng Yen Yen Deputy President: YBhg. Datuk Rashidi Hasbullah Committee Members:o Mr Billy Leongo YBhg. Dato’s Low Kok Thaio Dr. Sarinder Kumari Presidential Appointments Following the elections, the President, YBhg. Tan Sri Dato’s Sri Dr Ng Yen Yen, announced the following key appointments to complete the leadership team: Secretary General: YBhg. Dato’s Azizan Noordin Treasurer General: Mr Goh Wei Sing The President also established two strategic sub-committees to spearheadfocused initiatives, appointing the following heads: Students Tourism Sub-committee: Mr Abraham Liew Education and Research Sub-committee: Dr Wong Wun Bin Strategic Agenda & Upcoming Events The AGM also served as a strategic planning session, where members discussed a robust calendar of upcoming events and future plans designed to enhance regional cooperation and sustainable tourism: Collaboration with Zhouzhuang Tourism Promotion Board: Scheduled for 20 July 2026. Co-Organizer of the ASEAN-China Regional Cooperation & Development Forum 2026 (ACCD’26): Set to take place from 2-5 November 2026. Students Tourism Exchange Program: An initiative aimed at fostering educational and cultural exchange among students in the region. Promotion of Sustainable Development Goals (SDG) Program: A continued commitment to integrating sustainable practices and the SDG framework into all WRTO activities and member initiatives.
WRTO Malaysia Undergoes Successful Audit With Ministry of Home Affairs
WRTO MALAYSIA UNDERGOES SUCCESSFUL AUDIT WITH MINISTRY OF HOME AFFAIRS Organization Declared Fully Compliant with ROS Regulations Kuala Lumpur, Malaysia – 14 December 2025 The World Research Travel Organization (WRTO) Malaysia recently underwent an audit meeting with the Enforcement and Control Department of the Ministry of Home Affairs (Wilayah Persekutuan Kuala Lumpur). The session was held on Saturday, 13 December 2025, at the Kompleks Kementerian Dalam Negeri Wilayah Persekutuan Kuala Lumpur, located at Jalan Sri Hartamas, Off Jalan Duta, Kuala Lumpur. WRTO Malaysia Undergoes Successful Audit Ministry Of Home Affairs Kuala Lumpur, Malaysia – 14 December 2025 Organization Declared Fully Compliant with ROS Regulations The WRTO Malaysia delegation was led by the President, YBhg. Tan Sri Dato’ Sri Dr Ng Yen Yen, and included: Deputy President: YBhg. Datuk Rashidi Hasbullah Treasurer General: Mr Goh Wei Sing Executive Secretary: Ms Sherwyn Chan The delegation was received upon arrival by the department’s officers, En Shah Rizal and En Mohd Aliff, who facilitated the audit proceedings. Purpose of the Audit During the meeting, the officers explained that this ad hoc audit is a standard procedure conducted to monitor the activities and financial health of non-governmental organizations (NGOs). The primary objective is to ensure that all operations remain in full compliance with the rules and regulations set forth by the Registrar of Societies (ROS). Audit Outcome Following a thorough 30-minute document review and a face-to-face interview with the officers, the audit was concluded with a positive outcome. The officers officially declared that WRTO Malaysia is in full compliance with all ROS requirements, reaffirming the organization’s commitment to transparency, good governance, and regulatory adherence.
WRTO Malaysia Strengthens International Ties with Landmark Visit to China
WRTO Malaysia Strengthens International Ties with Landmark Visit to China A high-level delegation explores cultural heritage, education, and future collaborations in Beijing, Shanxi, and Chengdu. Date: 22/10/2025 – 31/10/2025 The World Research Travel Organization (WRTO) Malaysia recently concluded a pivotal study visit to China, underscoring a commitment to fostering international collaboration in tourism, education, and commerce. The delegation, led by WRTO Malaysia President, Tan Sri Dato’ Sri Dr Ng Yen Yen, and accompanied by Executive Committee members Dato’ Low Kok Thai and Dr. Wong Wun Bin, engaged in high-level discussions and exploratory visits across Shanxi, Beijing, and the WRTO Headquarters in Chengdu. Charting the Future: The China-ASEAN Music Festival Further solidifying the cultural bridge between nations, Tan Sri Dato’ Sri Dr Ng Yen Yen and Dato’ Low Kok Thai convened with VSF (Visa Service Facilitator) to discuss proposals for organizing a landmark China-ASEAN Music Festival in Kuala Lumpur next year. The committee is currently awaiting a formal proposal from VSF, marking a significant step toward a major regional cultural event. Shanxi: A Journey Through History and Education The visit commenced with a warm welcome from the Shanxi Provincial Government, highlighting the growing ties between the region and Malaysia. The delegation met with Mr. Lai, the Director of Foreign Affairs, who expressed a strong interest in establishing multifaceted collaborations in education, commerce, and tourism. A key highlight was a visit to the UNESCO World Heritage-listed Pingyao Ancient City in Taiyuan. The delegation was deeply impressed by the city’s remarkably well-preserved architecture from the Ming and Qing dynasties. Often referred to as “China’s Wall Street” due to its historical significance as a financial center, Pingyao offered a living history lesson in Chinese urban planning and commercial heritage . Tan Sri Dato’ Sri Dr Ng Yen Yen highly recommended the ancient city as a prime destination for a future delegation trip, offering WRTO Malaysia members a unique opportunity for educational and cultural immersion. The delegation’s itinerary also included a visit to a large private school complex, where they observed China’s significant investment and innovative pedagogical approaches in early childhood education. This provided valuable insights into the country’s educational landscape and potential areas for academic exchange. Strengthening Ties with WRTO HQ in Chengdu In Chengdu, the delegation met with WRTO leadership to report on Malaysia’s annual activities and strategic direction. Tan Sri Dato’ Sri Dr Ng Yen Yen, alongside Dato’ Low Kok Thai and Dr. Wong Wun Bin, presented the organization’s progress to WRTO CEO Prof. Young and COO Tian Zhong, receiving very positive feedback and encouragement for future initiatives. The WRTO Malaysia delegation with local officials in Shanxi. The delegation exploring the historic streets of Pingyao Ancient City, a UNESCO World Heritage Site, known for its well-preserved Ming and Qing dynasty architecture.
DATO’ HAJI AZIZAN NOORDIN Being awarded as “Icon Tourism Personality Award 2025”
CONGRATULATIONS TO DATO’ HAJI AZIZAN NOORDIN Being awarded as “Icon Tourism Personality Award 2025” Ybhg Dato’ Haji Azizan Noordin, the Secretary of WRTO Malaysia was presented the prestigious “Icon Tourism Personality Award 2025” on 9 August 2025. Ybhg Dato’ Haji Azizan Noordin, a distinguished veteran of Malaysia’s tourism industry, who had commenced from 1978 to 2018 in the Ministry of Tourism, Arts and Culture, the Malaysia Tourism Promotion Board, and the Langkawi Development Authority. Throughout his career, he has championed Malaysia’s tourism potential, sustainable tourism, and cultural exchange. Notable achievements include community empowerment projects such as homestays, international sales missions, participation in global tourism expos, and collaborations with agencies such as the Pacific Asia Travel Association (PATA). Besides WRTO Malaysia, Ybhg Dato’ Haji Azizan Noordin is also active in PATA as a Life Member, Malaysia Classic Cars, De MOCCIS Boutique Hotel, and Langkawi MICE Holidays & Tours. Ybhg Datuk Rashidi Hasbullah, Deputy President of WRTO Malaysia was presented in the event. Ybhg Datuk Rashidi is also one of the Judge Panellist of the Selection Committee. CONGRATULATION YBHG DATO’ HAJI AZIZAN NOORDIN !
CHINA-ASEAN INTERNATIONAL MUSIC FESTIVAL 2025 & CHINA-MALAYSIA YOUTH OUTSTANDING ARTS FESTIVAL
CHINA-ASEAN INTERNATIONAL MUSIC FESTIVAL 2025 & CHINA- MALAYSIA YOUTH OUTSTANDING ARTS FESTIVAL CHINA-ASEAN INTERNATIONAL MUSIC FESTIVAL 2025 & CHINA- MALAYSIA YOUTH OUTSTANDING ARTS FESTIVAL CHINA-ASEAN INTERNATIONAL MUSIC FESTIVAL 2025 & CHINA-MALAYSIA YOUTH OUTSTANDING ARTS FESTIVAL This event celebrates the 51st anniversary of diplomatic relations between China and Malaysia, and development of the Belt and Road Initiative; and seeks to attract youth art groups and individuals from China and ASEAN countries for cultural dialogue and artistic celebration. This was the second year of China-Asean International Music Festival organized by Malaysia-China Higher Education Exchange Association, or, Persatuan Pertukaran Persahabatan Pengajian Tinggi Malaysia-China (PPTMC), co-organized with WRTO Malaysia, and supported by Dewan Bandaraya Kuala Lumpur (DBKL) by providing venue. President of WRTO Malaysia, Ybhg Tan Sri Dato’ Sri Dr Ng Yen Yen was the event Chairperson. Whereas, Ybhg Dato’Sri Raja Rezza, with his years of experienced in the acting and musical industry was the adviser. The Music Festival is for the students and will be held over 6-day programs from 1st August to 7 August 2025: Opening Ceremony officiated by Deputy President of WRTO Malaysia, Ybhg Datuk Rashidi Hasbullah, and Ybhg Tan Sri Dato’ Sri Dr Ng Yen Yen, President of WRTO Malaysia closed the event, both ceremonies were in Kuala Lumpur; and 4 days of workshops held in University Tunku Abdul Rahman (UTAR) Kampar campus.
WRTO MALAYSIA VISIT TO HUAWEI OFFICE IN KUALA LUMPUR
WRTO MALAYSIA VISIT TO HUAWEI OFFICE IN KUALA LUMPUR WRTO MALAYSIA VISIT TO HUAWEI OFFICE IN KUALA LUMPUR WRTO MALAYSIA VISIT TO HUAWEI OFFICE IN KUALA LUMPUR On 9 July 2025, Secretary of WRTO Malaysia, Ybhg Dato’ Haji Azizan Nordin, Ybhg Dato’ Low Kok Thai and members of WRTO Malaysia visited the Huawei Office at Jalan Tun Razak, Kuala Lumpur. The delegation visited the office and have discussion with the Officer from Huawei.
CELEBRATION OF HARI RAYA LUNCH AND 3RD EXCO MEETING
CELEBRATION OF HARI RAYA LUNCH AND 3RD EXCO MEETING Dato’ Haji Azizan Noordin, Secretary of WRTO Malaysian Chapter hosted the Hari Raya Lunch on 12 April 2025 at De Moccis Boutique Hotel, Jalan Ipoh, Kuala Lumpur. In conjunction with the celebration, the 3rd EXCO Meeting was held in the same place and Zoom online was set-up to run the meeting concurrently for the EXCO who could not attend onsite meeting. Dato’ Secretary also give a tour of the hotel facilities to the EXCO members.