WTC World Travel Conference
World Travel Conference – WTC The World Research Travel Conference (WRTC) 2024 was held from 3 to 7 November 2024 at the Penang SPICE Convention Centre, Malaysia. As Asia’s first global research travel event, it was jointly organized by the World Research Travel Organization (WRTO) with the support of the Malaysia Convention and Exhibition Bureau (MyCEB) and the Penang Convention and Exhibition Bureau (PCEB). With the theme “Opportunities, Synergies, Sustainability,” the conference focused on cross-cultural exchange, sustainable development within the international research travel industry, and related topics. The event promoted the training of global research travel talents, the development of research travel hubs, innovation in curriculum systems, and the integration of international networks—providing valuable insights that supported the growth of global research travel. Coinciding with the 50th anniversary of diplomatic relations between Malaysia and China, the 2024 edition featured China as the guest country for the first time. Highlighting research travel as a bridge between education and tourism, the conference also emphasized sustainability, encouraging environmental stewardship and social responsibility across the global travel industry.